The explosive growth of the home fitness industry in recent years had been led, in a major part, by Beachbody. With the introduction in 2007 of their “Team Beachbody-Coaches”, a commission-based independent distributors network, product sales volume for the company skyrocketed. As a result, legacy technology platforms and associated systems were under significant strain to scale and the delays in the availability of real-time customer data degraded their ability to effectively market and retain customers. Beachbody’s ability to keep their coach network as well as consumers supported and “happy” was at risk and was likely to pose a direct threat on their revenue.

Having a reliable integration platform was of paramount importance to Beachbody’s success and they realized their current integration platform would not be able to scale to their needs. They needed a seamless integration of technology systems and applications across all business functions that were streamlined to support the timely processing of large numbers of orders across a wide variety of channels. These systems needed to be available 24/7 and with very low tolerance for downtime.