A Brand New Era: Celebrating 25 Years of Business Success with a Compelling New Brand Vision
Author: Kumar Yamani
This year marks a quarter century that the OSI team has successfully helped our customers leverage advanced technologies to drive their businesses forward. The anniversary also provides us with a unique opportunity to reflect on the core values that have guided us on our journey to this point, and a fitting moment to consider how today’s enormous shift in business, driven by advances in data and digital technology, will impact our customers in the future.
The milestone also provides us with a moment to consider a pivotal shift as we evolve from OSI Consulting to OSI Digital, a modern consulting company with solutions focused on driving better business outcomes through digital transformation. In this new chapter for our company, we will focus on offering business solutions that enable our customers to thrive by unlocking the value of their data, optimizing their adoption of digital platforms and tools, and bringing the potential of digital technologies into harmony within their workforces, processes and long-term strategic visions.
Continuing to Rise to the Digital Transformation Challenge
Every company, regardless of industry, requires a digital transformation strategy to survive in today’s market. Inside the company, this strategy involves capturing necessary data through applications, sensory automation or other means, and by providing business solutions that enable this data to drive insightful actions and decision-making.
However, digital transformation strategies extend beyond optimizing an organization. These strategies involve understanding and incorporating new market expectations. Digital transformation has changed customers’ expectations regarding interactions with every organization. These expectations are now influenced by their experiences with e-commerce, social networks and other digital innovations.
Organizations today have to account for new digital developments across industries as much as they have to master their own capabilities. They have to seek out new and sometimes counterintuitive relationships hidden in reams of newly available data and be attune to new efficiencies and revenue models. Today, creativity can translate into a competitive advantage in even the most traditional industries.
This is precisely where OSI Digital excels. Our service offerings — which include Business Applications, Application Development, Application Integration, Data Analytics, Industrial IoT and Infrastructure & Operations services — are perfectly aligned with the future needs of our customers and the digital transformations initiatives they are undertaking.
A History of Transformation
For OSI Digital, evolution and advancement has been the norm since the company was founded in 1993. OSI Digital has grown organically through strategic acquisitions, enhancement of service offerings and geographic expansion. Here are the highlights and key milestones in OSI’s history:
- 1993 – Founded in California as a database management services provider primarily focused on Oracle-based technologies.
- 1998 – Established OSI Technologies, based in India, focusing on custom application and product development.
- 2001 – Acquired Vertebrae to expand web-based, UX technologies.
- 2004 – Broadened offshore footprint by elevating our product development and delivery capabilities in the APAC market.
- 2007 – Acquired EML based out of Ottawa to establish our PeopleSoft capabilities and grow our geographic presence in the Canadian market.
- 2007– Acquired 1Answer Solutions to establish our Business Intelligence practice.
- 2010 – Acquired InHarmony to strengthen our application and system integration offerings.
- 2012 – Acquired Laurysis to establish our presence in the Philippines, thereby increasing our scope in the APAC region.
- 2014 – Established our Industrial IoT practice by partnering with Bit Stew Systems (Now Part of GE), as their key solution provider for product engineering and delivery services.
- 2015 – Acquired Astadia’s Salesforce practice and India subsidiary to advance CRM implementation capabilities.
- 2018 – OSI Consulting rebrands itself as OSI Digital, aligning core capabilities and services with digital transformation to further strengthen market position.
At each inflection point, we developed new expertise and retained some of the best and brightest business and technical talent in the world as part of our global team. Over the course of 25 years, we have developed deep functional and industry knowledge that spans from the most conventional on-site infrastructure to the most complex cloud integrations. Our end-to-end portfolio of services address every aspect of the design, development, and implementation of new digital solutions, and includes the ongoing management, enhancement, and support of existing systems.
What Stays the Same
Change is inevitable. However, an enduring hallmark of our service – and what has always set OSI apart – is our ability to understand our customers’ needs. For OSI Digital, this remains as true as ever.
We believe that our people are at the heart of digital transformation. We have created a company of top-performing professionals whose personal characteristics – friendliness, humility, flexibility, professionalism – define our culture. We strive to make OSI Digital, a company where knowledge and creativity are coveted. In doing so, we’ve gained a wealth of long-term benefits that only come when a team of high performing individuals act in the best interest of our customers, our partners and each other.
Some of our people start their careers with OSI Digital, and some may leave to explore new opportunities in the market. Inevitably, they often return to OSI to continue serving the industries in which they built their careers. These professionals develop the skills that allow them to choose any role or challenge they wish. The reason they return to OSI Digital is because of our resolute adherence to our core values of innovation, impact, influence, and inspiration, and our commitment to putting people at the center of our practice areas.
As OSI Digital moves forward, our dynamic culture will remain, and we will continue to attract professionals who share our core values and beliefs, whether they are just starting their careers or have decades of industry experience to offer our customers and partners.
In closing, our shift to OSI Digital reflects the broader digital evolution occurring throughout businesses and we look forward to our new chapter. It is an exciting time as we will continue to develop and execute the data-driven strategies for our customers. We look forward to helping our customers navigate the new complexity of digital transformation while enjoying the experience of OSI Digital’s familiar and personal touch.
Kumar Yamani, Chief Executive Officer
As President, CEO, and Co-Founder, of OSI Digital, Kumar has guided the company to become a leading global business and technology services firm with a reputation for maximizing business performance through the innovative use of business and technology solutions. A visionary and entrepreneur, Kumar has led OSI Digital from its founding in 1993, to growing the firm to over 1,400 employees across six countries today.